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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

The Three Big (Business) Questions


Here are three big questions to think about:

  • WHY ARE YOU IN BUSINESS?
  • WHAT BUSINESS ARE YOU IN?
  • HOW DOES YOUR BUSINESS WORK?

We have worked with a lot of wonderful organizations … especially helping them with their MESSAGE, PRIORITIES and FUNDING PLAN.

IF every one of us and our organizations could answer ‘THE THREE BIG QUESTIONS’… it would help:

  • COMMUNICATE OUR MESSAGE.
  • FOCUS ON OUR PRIORITIES.
  • MAKE BUSINESS DECISIONS/CHOICES.

These questions are driven by Peter Drucker, Jim Collins, Tom Peters, and others.

Our CHALLENGE for you:

ANSWER THESE THREE BUSINESS QUESTIONS (as best you can)!!!

  • WHY are you in business? … is all about your VISION and your IMPACT andyour RAISON D’ETRE.
  • WHAT business are you in? … should be answered at the HIGHEST LEVEL!!! (Drucker’s old line about being in the ‘RAILROAD’ business or in the ‘TRANSPORTATION’ business might help.)
  • HOW does your business work? … is all about your BUSINESS MODEL and your BUSINESS PLAN and your FUNDING/REVENUE STREAMS.

P.S. Collins uses three CIRCLES.

 

 

We think this also works.

Let me know if this helps CHANGE THE GAME!