These two words, arranged from left to right, illustrate a powerful framework to help us with fundraising. Impact drives income....
Some quick reminders and primers coming into this post: Message is what is HEARD, not necessarily what you SAY. A...
This week we’re sharing the concept of the For Impact Engagement Tool in Halloween style. Organization: Stop Zombies NowPurpose: Eradicate...
One of the best books I’ve ever read on engagement is Brain Rules, by John Medina. Medina, a college professor,...
We’re pretty big on building a value proposition around the impact (of the program, of the investment — hence, our...
Today we reflect on the life and message of Martin Luther King Jr. Here are some nuggets about the I...
The late great sales trainer, Zig Ziglar, used to say, “People buy on emotion and justify on logic.” This is...
A Funding Rationale is — simply — why you need the funds and what they will do for your impact....
Message is not what you say, it’s what people hear. This nugget is adapted from the book title: Words that...
I imagine that fifty years ago, organizations – on the whole – had simpler missions and easier stories to tell....
Note: I first posted this in 2011. I’m posting again because I’m still tired of reading lengthy strategic plans that...
We can almost always diagnose a problem with a case for support (or funding story) by using the Altitude Framework....
