Message is what people hear

What is ‘message’?

A message is not necessarily WHAT YOU SAY, it’s WHAT PEOPLE HEAR.

This is the simplest definition I can offer. It’s adapted from Words the Work.  It’s not what you say, it’s what people hear. By Frank Luntz.

If you geek-out on message, this is a terrific read.

I’ve been using this definition to make people aware of their message.

What do you want people to hear? Ultimately, I suspect it’s that you’re changing lives, saving lives or impacting lives.

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