“We want to build a culture of philanthropy.”
Nonprofit leaders often use this phrase as a way of saying that they want this ‘fundraising thing’ to work in some reliable, resilient, and aligned way across all stakeholders.
To get to this place let’s think about ‘culture’ and what it takes to build this desired culture. We define culture as: how you work. It’s the system of behaviors that you define, encode, and reinforce. With this in mind we often describe ‘culture’ as an operating system.
To build a culture, you need to:
- Define the work (model);
- Hire/train/align the right people for that way of working; and
- Support that way of working with the proper tools.