Message is what people hear
What is ‘message’?
A message is not necessarily WHAT YOU SAY, it’s WHAT PEOPLE HEAR.
This is the simplest definition I can offer. It’s adapted from Words the Work. It’s not what you say, it’s what people hear. By Frank Luntz.
If you geek-out on message, this is a terrific read.
I’ve been using this definition to make people aware of their message.
What do you want people to hear? Ultimately, I suspect it’s that you’re changing lives, saving lives or impacting lives.