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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

The Impact Income Napkin


The ‘idea on the back of a napkin’ is pretty impactful. For us, the ‘napkin’ is a powerful device or a metaphor for SIMPLICITY.

Some people see the ‘NAPKIN’ and just get it. Others need to hear examples to really begin to understand the power of .

*And some people just see 2 guys with an addiction to Crayola Magic Markers!

A ‘picture’ really is worth a thousand words. In this case, the ‘picture’ is two big words and some ‘arrows’. This ‘visual’ represents everything we have learned and believe.

If you are reading this on phone or crackberry and can’t ‘see’ the napkin… here are the words:

  1. Impact Demands, Drives, Determines Income.
  2. It’s ALL about your IMPACT. Convey your VISION, MISSION, PURPOSE, CLEARLY, CONCISELY, COMPELLINGLY…
  3. Then, YOU GET MORE MONEY!!!
  4. Then, MORE MONEY EQUALS MORE, GREATER IMPACT.
  5. Then, check out Visual/Napkin at ForImpact.org.

*Little bit of Lion King ‘Circle of Life’ going on here, but whatever it takes to make the point! The more IMPACT you have… the more INCOME you can have… the more IMPACT you will have.

Action: Put these words, this visual, the napkin everywhere!

Share it with your Board. Begin every staff meeting with it. Even use it on Presentations.

*It’s a great 30,000’ REMINDER of WHY you do what you do.