Perfect time of the year to share the following article on ‘Feature Creep’.
Essence of a (no longer available Fast Company) article titled How We’re All Haunted by the Feature Creep is the same as my thoughts on simplifying presentations… subtraction is way harder than addition!
Matthew May is the author of the new book, THE LAWS OF SUBTRACTION. I ordered it to learn more, but I already know how hard it is.
Read the the article. Remember the sales ‘folktale’ of 6 jams vs. 25 different kinds. Read John Maeda’s Laws of Simplicity.
Then… PRACTICE substraction!
