For Impact


The Power of Context

Daily Nuggets | | Nick Fellers

I’m not sure we give enough credit or thought to the power of context… the situation, atmosphere or circumstances that shape events and communication.

Context gives (EVERYTHING) its form and meaning.

“The room is EIGHTY PERCENT of the context for the comedy!” – Jerry Seinfeld.


Think about CONTEXT (in these contexts!)

  • CONTEXT-setting! The job of the LEADER.

    “The CEO must set the context within which every employee operates. The context gives meaning to specific work that people do, aligns interests, enables decision making, and provides motivation.” – Ben Horowitz in The Hard Thing about Hard Things

    Set the CONTEXT!


    McKinsey identified the number one challenge with hiring and leadership development to be OVERLOOKING CONTEXT. “A brilliant leader in one situation does not necessarily perform well in another.” (McKinsey Quarterly. Jan 2014)

  • CONTEXT for the ASK!

    (This one needs a book, not a bullet point!)

    Think about how we PREDISPOSE to set and control the CONTEXT for the conversation. What do we need to send ahead of time? The experience! Who needs to be there! Where will we have the visit?