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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

2014 Sales Boot Camp: ‘Early Bird’ Opportunity


Join us on June 17th and 18th at Eagle Creek (our beautiful 50-acre headquarters) to explore the For Impact Point of View and Sales Process.

Our Sales Boot Camp is focused on frameworks and skill building – You will leave with the the knowledge you need to simplify your message and funding rationale and take your organization to the next level.

This one time per year opportunity is perfect for organizational alums, new hires or anyone looking to hone their individual skills – both personal and professional!

Sales Boot Camp is a high-energy, two-day session focused on:

  • How to execute against a sales process (for major gifts, campaign gifts, transformational gifts, etc)
  • How to build and maximize relationships
  • How to build and lead an effective team
  • How to ask, close and follow-up

We’re extending our Early Bird pricing – Register before May 9th to take advantage!

2014 Sales Boot Camp: ‘Super Early Bird’ Opportunity


Join us on June 17th and 18th at Eagle Creek (our beautiful 50-acre headquarters) to explore the For Impact Point of View and Sales Process. 

Our Sales Boot Camp is focused on frameworks and skill building – You will leave with the the knowledge you need to simplify your message and funding rationale and take your organization to the next level.

This one time per year opportunity is perfect for organizational alums, new hires or anyone looking to hone their individual skills –  a great personal and professional development opportunity!

Sales Boot Camp is a high-energy, two-day session focused on:

  • How to execute against a sales process (for major gifts, campaign gifts, transformational gifts, etc)
  • How to build and maximize relationships
  • How to build and lead an effective team
  • How to ask, close and follow-up

Register before February 18th to take advantage of Super Early Bird Pricing!

Teleseminar: For Impact 101- Changing the Funding Game (INTRO)


"Every organization is perfectly designed to get the results it is getting.”
-Tim Kight

Teleseminar: For Impact 101- Changing the Funding Game (INTRO)
Thursday, March 28, 2013 @ 1:00 ET / 10:00 PT
Investment: $45 / Free for first 100 registrants

Paying attendees will receive an MP3 copy of the seminar audio.

Using this quote as a framing device we’ll explore the design you need to change or drive results … we’ll reference stories and practical nuggets you can implement based on 30 years of in-the-field experience, $1Billion+ raised directly and $1Billion raised indirectly through our coaching clients.

We’ve prepared this free training opportunity to augment the For Impact workshops and WOW emails. It’s a great way to review the For Impact message and share the workshop experience with others. Space is limited.

In this seminar we share:

  • How to communicate your return-on-investment
  • Ways to leverage the board and champion support
  • How to simplify fundraising
  • Ideas to help you ask for $1M
  • How to generate more (qualified) prospect names
  • How to answer the three double questions of every major investor

Teleseminar: On Board(s) – A Guide for Greater Board Engagement with Tom Suddes


Teleseminar: On Boards – A Guide for Greater Board Engagement with Tom Suddes
Thursday, March 14, 2013 @ 1:00 ET / 10:00 PT
Investment: $45 / Free for first 100 registrants

Paying attendees will receive an MP3 copy of the seminar audio.

‘How do we engage the board?’ This is one of the top questions we receive. This teleseminar is a direct answer to that question. Tom will do what he does best: CHALLENGE (status quo), LEAD and SIMPLIFY. I know Tom’s going to challenge assumptions you have about the board/staff dynamic. Then he’s going to share some of the thinking we’ve been employing in the field, and finish with concrete frameworks (TOOLS) you can use for greater leadership engagement. He will be speaking to board and senior staff.

Included in this seminar:

  • A change in perspective. “A change in perspective is worth 80 IQ points.” – Alan Kay
  • How to change the dynamics of the board/staff.
  • How to get leaders ‘on board’ vs. ‘on the board’.
  • How to leverage a NEW leadership model.
  • How to identify the right leaders and champions.
  • 3 Key Frameworks (TOOLS) for leaders and leadership engagement.

Register Here

Teleseminar: On Boards – A Guide for Greater Board Engagement w. Tom Suddes


Teleseminar: On Boards – A Guide for Greater Board Engagement w. Tom Suddes
Thursday, Feb 23 @ 1:00 ET / 10:00 PT.
Investment: $45 / Free for first 90 registrants
*Note, the seminar will full as of this morning so we’ve opened up some more registrations

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Paying attendees will receive an MP3 copy of the seminar audio.

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Note from Nick:
‘How do we engage the board?’ This is one of the top questions we receive. This teleseminar is a direct answer to that question. Tom will do what he does best: CHALLENGE (status quo), LEAD and SIMPLY. I know Tom’s going to challenge assumptions you have about the board/staff dynamic. Then he’s going to share some of the thinking we’ve been employing in the field, and finish with concrete frameworks (TOOLS) you can use for greater leadership. He will be speaking to board and senior staff.

Included in this seminar:

  • A change in perspective. “A change in perspective is worth 80 IQ points.” – Alan Kay
  • How to change the dynamics of the board/staff.
  • How to get leaders ‘on board’ vs. ‘on the board’.
  • How to leverage a NEW leadership model.
  • How to identify the right leaders and champions.
  • 3 Key Frameworks (TOOLS) for leaders and leadership engagement.

Register Here

Teleseminar: How to Simplify Your Message and Engage with Story


Teleseminar: How to Simplify Your Message and Engage with Story
Tomorrow. Thursday, Feb 16 @ 1:00 ET / 10:00 PT.
Investment: $45 / Free for first 45 registrants

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Paying attendees will receive an MP3 copy of the seminar audio and an engagement tool kit (with 20 examples) for download and recurring use.
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Nick Fellers will lead a 60-minute how-to course including Q&A in which he shares several examples and ideas to help you simplify your message. Having a clear and concise message engages the board, ignites confidence on the ask and focuses your organization’s mission/business strategy.

Note from Nick:
A primary reason for call reluctance is that we can’t communicate our message. This is also a primary reason for prospect reluctance — our champions intuitively love us but they are reluctant to make introductions because they don’t understand the message that would be shared. What we see in the field every week is that when we clarify the message (using the frameworks we’ll explore in this call) we overcome many of our funding challenges.

Stories and Teaching Points will Include:

  • The Power of a Simple Message.
  • How to simplify message with your team.
  • How to use story to overcome objections.
  • How to create an engagement tool to share your message and story — a tried and tested technique inspired by Walt Disney.
  • How to apply message to engage the board
  • How to apply message to identify new prospects
  • How to apply message to maximize funding relationships
  • Three case study examples including 3-5 sample funding plans and engagement tools

Register Here

C-6 Your Message


I just did a great session with a YMCA in the Northwest. Did an after-dinner ‘keynote’ to the staff and volunteers to kick-off their 2010 Annual Operating Campaign. Spent a half-day visiting with three or four Y branches and then did a half-day staff training.

One of the Cool things that came out of these sessions was reminding the Y (and all of you) the POWER OF YOUR MESSAGE.

IF… your (BLUE) IMPACT drives your (GREEN) INCOME (which it does!)

THEN… you need to be able to Communicate the MESSAGE in a

    CLEAR

    CONCISE

    COMPELLING

    CONGRUENT

    CERTAIN

    CONSISENT

Massive ‘C’ alliteration with a guarantee from me that it will generate HUGE Commensurate Commitments!!!

  • CLEAR. Simple. Powerful. Visionary. Visual. (Easy to ‘see’.) On a Napkin. (Pics definitely worth 1,000 words.

    Message on a Napkin worth 10,000 words.) Do a Jack Nicholson and Tom Cruise in A Few Good Men. Make your message Crystal Clear

  • CONCISE. Again, simple. Tight. 3 Words. 6 Words Max. (Can you communicate your entire message in 6 words?)
  • *Einstein wrote the entire Theory of Relativity on 3 handwritten pages. Reduced it to 3 words. And then summarized it on the back of a napkin with 3 letters! Don’t tell me you can’t simplify your Message!

  • COMPELLING. It?s about the ‘WHY’. Your PURPOSE. Your DEFINITE CHIEF AIM, VISION, etc. Financial detail around Operating Expenses is not COMPELLING.
  • CONGRUENT. Message actually matches your Impact, what you do and why you do it. It?s authentic. It is what it is. Everybody is in alignment, agreement and harmony.
  • CERTAIN. You need to know with Certainty, within your heart and soul and every part of your brain and body, that what you are doing is right. Has purpose. Making an impact. With that Certainty comes Conviction. (Another great ‘C’ word!)
  • CONSISTENT. Simple test. Ask any 3 staff and any 3 volunteer leaders and any 3 people you serve to tell you WHAT you (the organization) does and WHY you (the organization) do it. Based on 30 years of testing this, I’m pretty confident you will get 18 different answers. (3 + 3 + 3 x 2)

Does your Message pass the C-6 test?

If not, Carpe Memento! Seize this moment and make this happen.

Follow-Up: Numerator/Denominator


You can ‘CUT’ the DENOMINATOR to the bone… and destroy the programs that work.

or

You can RAISE the NUMERATOR so you have more money to make an impact.

Your call.

P.S. NUMERATOR increase equals SALES!!!