FRAMING a message … FRAMING a story … FRAMING an issue.
FRAMING is about CHOOSING THE LANGUAGE to define the subject.
FRAMING is about FITTING priorities/issues INTO broader story lines.
This is huge. You need to THINK ABOUT the way you:
- FRAME … Your MESSAGE (With a great story, Grand Metaphors, Visuals, etc.)
- FRAME … Your priorities, projects and programs
- FRAME … both your CAUSE and your CASE
WHY do I think this is IMPORTANT???
Because the bottom line is you’re FRAMING your IMPACT … the IMPACT which drives your INCOME!
SHARE THE STORY PRESENT THE OPPORTUNITY