For Impact


From a WHO to a WHY

For Impact Ideas | | Tom Suddes

While I was trying to finish up the For Impact Manifesto today and reading through a ton of old notes, I came across this great line from a smart community leader that I respect a lot.

“We need to move from a WHO mentality to a WHY mentality.”

When he talked about the WHO, he was talking about legendary, old-time community leaders who are basically able to pick up the phone and call in chits and funding support. Obviously, they’re all gone and that’s not working.

He made the point that in this FOR IMPACT MODEL, it’s way more important to talk about the WHY… the message, the purpose, the reason for their existence.

Are you in a WHY model or a WHO model?