For Impact



For Impact Ideas | | Tom Suddes

SWITCH: How to Change Things When Change Is Hard.

As you probably know, I’ve been trying to write my own book on CHANGE (Change [the] Rules). I’m almost done.

Read most of a phenomenal book by Chip and Dan Heath called Switch: How to Change Things When Change Is Hard.

I’m not even going to try to summarize the book or share all the wonderful nuggets. (Like ‘TBU’ [True But Useless] which they use when talking about analysis and facts, etc.)

What I would like to do is to share their FRAMEWORK (which, of course, I love because we use so many frameworks).

    *With not just a little bit of fear and trepidation (cause these guys are terrific and smart, Professor of Graduate School of Business at Stanford, Senior Fellow at Duke University Center of Advancement of Social Entrepreneurship…), I’ve taken the liberty of switching SWITCH’s framework to fit our own ALTITUDE FRAMEWORK.

    30,000′ THE WHY: MOTIVATE THE ELEPHANT. The ‘WHY’ you should do something. Elephant is first because “People buy (and change) based on emotion and justify with logic!” Zig Ziglar.

    14,000′ THE WHAT: DIRECT THE RIDER. Specific direction (the ‘logic’) for the rider (driver) of the elephant.

    3′ THE HOW: SHAPE THE PATH. Provide the HOW. The WAY. The TAO.

This is a terrific (and specific) framework to help you CHANGE!


***I read a lot of stuff. I recommend books, however, only when I think they’re worth your time and energy… and can actually help you immediately. This is one of those books. This is worth the $26.00 if you simply read the first 24 pages (3 Surprises About Change) and the wonderful examples they give!!!