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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Meaning Before Detail


This morning I’m re-reading Brain Rules. It’s become one of my favorite books because it provides so much science and explanation for how the brain actually works… how we learn… how we understand… how we engage.

One line really leaps out today:

The brain processes meaning before detail. Providing the gist, the core concept, first [is] like giving a thirsty person a tall glass of water. And the brain likes hierarchy. Starting with the general concepts naturally leads to explaining information in a hierarchical fashion. You have to do the general idea first. And then you will see a 40% increase in understanding.”

This really reinforces the Altitude framework for presentations… starting with the core concept most often around the WHY/Purpose.

You can actually say – at the start of the visit – “I would love to just start off by really summing up what we’re trying to do at the highest level…” Share your message. Then have a quick conversation around that MESSAGE.