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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Message… at the Highest Level


Today I’m presenting to Junior Achievement Central Florida and working with an amazing staff and a great group of Boards/Leaders. We have summarized the Junior Achievement Message and/or Vision Card, a Business Card and an Engagement Tool.

While I love the way these came out, I’m always concerned that the MESSAGE AT THE HIGHEST LEVEL somehow becomes complicated.

In Junior Achievements case, there are THREE great powerful storylines.

PURPOSE: To INSPIRE & PREPARE… YOUNG PEOPLE… to SUCCEED in the GLOBAL ECONOMY!

The Junior Achievement Pillars of Student Success are WORK READINESS and ENTREPRENEURSHIP and FINANCIAL LITERACY.

Junior Achievement is in the BUSINESS of: YOUTH DEVELOPMENT, EDUCATION DEVELOPMENT and ECONOMIC DEVELOPMENT.

These are great storylines… that allow for wonderful conversation.

However, at the highest of highest of highest levels, Junior Achievement is about: STUDENTS –> SUCCESS.

*By the way, Junior Achievement is the largest organization in the world educating students around Work Readiness, Entrepreneurship and Financial Literacy.