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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Selling at the Highest Level – Cause Hierarchy


When I was at Notre Dame we would enter the Basilica of the Sacred Heart under an arch that read: “God, Country, Notre Dame.”

Simple. Three’s. God (Highest cause/service) –> Notre Dame — A simple hierarchy.

I think there’s a more global cause hierarchy when you’re selling your vision.

1. Kids
2. God / Country
3. Cause (eg. Cancer, Homelessness)
4. Politics

What is meant by ‘kids’ is YOUR kids. People will do anything for their kids — including change their beliefs on any of the three points below.