“A customer can say ‘NO’ because the offer doesn’t apply to them;
but NEVER because they don’t UNDERSTAND IT!”
Doug Hall, Jumpstart Your Brain
but NEVER because they don’t UNDERSTAND IT!”
Doug Hall, Jumpstart Your Brain
Re-read this brilliant thought. Are people saying NO to you because they don’t
UNDERSTAND THE MESSAGE???
(Even better: Do they understand your Funding Rationale?)
