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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Simple Message Reinforced


Jump Start Your Brain
“A customer can say ‘NO’ because the offer doesn’t apply to them;
but NEVER because they don’t UNDERSTAND IT!”

Doug Hall, Jumpstart Your Brain

Re-read this brilliant thought. Are people saying NO to you because they don’t
UNDERSTAND THE MESSAGE???

(Even better: Do they understand your Funding Rationale?)