For Impact


The Strangest Secret

On Change!, Story | | Tom Suddes


“You BECOME What You THINK About.”
– Earl Nightingale


This is one of the most profound ‘THOUGHTS’ (pun intended) ever recorded.

Earl Nightingale is the father of personal development. Written in 1956, his book, The Strangest Secret, was the seed from which the personal development industry grew.

When Earl was 35 years old, he recorded this short message for a small group of salesmen one Saturday morning. The message had such a positive IMPACT that everyone wanted copies to share with their friends and family. Earl arranged with Columbia Records to duplicate this record and ultimately received a Gold Record for sale of a million copies. (This is in the 1950’s!)

Here is the Strangest Secret:




This book/message is only 19 small pages and takes less than 30 minutes to read or to listen to the audio. Just order your own copy.

SPECIAL NOTE: Earl also says IMPACT = INCOME!! He calls it the ‘Law of Mutual Exchange’

As a FOR IMPACT Leader and Social Entrepreneur…

WHAT IF… All you THINK about is

  • Survival?
  • Woe Is Us?
  • Meetings To Set Up The Next Meeting?
  • Cuts in Staffing?
  • Can’t Make Payroll?
  • People Won’t Pay For The Staff’s Salaries?
  • A 5% Increase In The Budget? (Which, of course, will have absolutely NO impact
    on your IMPACT!)


  • Your VISION
  • Your MISSION
  • Your MESSAGE
  • Your MEANING

Any difference?

Same way with LIFE. If all we think about is the ‘bad stuff’… there’s no room left to focus on the ‘good stuff.