I love INC. magazine. Been reading it for 30+ years. Latest (March) issue has tons of ‘good stuff’, including a powerful Q & A on ‘PURPOSEFUL STORYTELLING.
(Frequent readers know how much we, at For Impact, love the POWER OF STORIES!!!)
TELL TO WIN, new book by Peter Guber,CEO of Mandalay Entertainment, talks about ‘STORYTELLING’ as a “Professional Discipline”. Oh yeah.
- • “Stories are tools.”
• “Stories need to be interactive.”
• “Stories need a purpose.” (Thus, “Purposeful Storytelling”.)
Read the article. Buy the book. (I just ordered it.)
Tell to win.