“There needs to be a balance between commerce and social responsibility. The companies that are authentic about it will make more money.” Howard Schultz.
There’s a great, great article in January 2nd, 2012 FORTUNE MAGAZINE on the 2011 Business Person of the Year, Howard Schultz of Starbucks.
Say what you want about Starbucks, their coffee or whatever… I really like Schultz and I really like the concept of a ‘Third Place’ (between home and work).
One reason you ought to read this article is Schultz’s take on corporate social responsibility.
There might be some value here in sharing this article with some of your ‘corporate champions’.