DESIGN keeps Nike cool. Great article in USA Today (December 7, 2009) about Nike’s new CEO Mark Parker. He’s a DESIGNER. He sketches and doodles while he listens. He talks about his simple game plan: Small is big.
‘DESIGN’ is the not-so-secret key to creativity, innovation, business, the Third Sector… and just about everything.
“The hardest thing for a company to do is to CHANGE when it doesn’t seem like CHANGE is necessary.”
