For Impact



For Impact Ideas | | Tom Suddes

DO THE MATH is a really big Guiding Principle in the For Impact World.

Last Tuesday at boxing practice, we did 1,000 push-ups. (It took one hour and 20 minutes; and included a CrossFit core and leg workout in between the sets of push-ups.)

Having done this every year for the last sixteen years, I can tell you that it’s pretty much ‘impossible’ to just say you’re going to do 1,000 push-ups … and then do it.

However, you can do this math: 44 down. (Do sets of 44, 43, 42 … down to 1.)

That equals 990 push-ups.

You can imagine the adrenaline high when you’re finished with that … and you do the remaining 10 push-ups to complete the 1,000!

DO THE MATH is not just about physical accomplishments. We DO THE MATH on every project and every campaign. Then ‘all’ you have to do is execute.

O.G. is front row second from the right.