Looking back, I know that almost every successful campaign that we have run in the last 33+ years (500+ Campaigns) was successful because we:
- Kept in SIMPLE.
- Had Clear Goals, Numbers and ‘Math.’
- Measured our Progress, Daily!
For example:
- How much MONEY (Income) do we need? And over what period of time?
- How many QUALIFIED PROSPECTS do we need to generate?
- What does our FUNDING PYRAMID (Gift Chart, 97/3) look like?
- How many COMMITMENTS do we need to make this happen?
- How many VISITS do we need to make in a week? A month?
