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For Impact Ideas | | Tom Suddes

Interesting article in latest Fast Company on Philippe Cousteau Jr. He and his sister have started a foundation called EarthEcho International.

Article starts with Cousteau wondering, in the wake of the recession, if the “not-for-profit system itself was flawed”. (Duh?)

Article is primarily about starting socially responsible exchange-traded fund (ETF). I’m not espousing this as a great idea. I am, however, happy anytime somebody looks at creative ways to have a greater impact.

Interesting quote,

“When I apply for one and get it, that means someone else doesn’t. I didn’t want to be a part of that anymore.”