There’s a story about the ‘Google Guys’, Sergey Brin and Larry Page, walking into Sequoia Capital to get funding for the new search engine technology.
Supposedly, they were able to describe their company in one sentence: “Google provides access to the world’s information in one click.”
63 characters. 10 words.
What is your ‘one-liner’?
Carmine Gallo in Presentation Secrets of Steve Jobs gives some more examples of world-changing headlines (Messages) that are 10 words or less:
“Cisco changes the way we live, work, play and learn.”
“Starbucks creates a third place between work and home.”
“We (Microsoft) see a PC on every desk, in every home.”
Again, what is your HEADLINE that can Change the World?