There is so much good stuff from Carmine Gallo’s Presentation Secrets of Steve Jobs. Here’s a nugget. Creating your Headline, your one-sentence Vision Statement, your simple Message, is so ridiculously important, yet so infrequently delivered.
At Macworld, 2007, Steve Jobs, lead off with this: “Today Apple reinvents the phone.”
How’s that for an attention grabber?
Or, how about: “MacBook Air. The world’s thinnest notebook.” Or, “1,000 songs in your pocket.”
Gallo talks about these ‘HEADLINES’ as memorable because they met three criteria:
• Personal Benefit
WHAT’S YOUR HEADLINE?
*For what it’s worth, this may be the only value of Twitter. It forces you to create a ‘Message‘ in less than 140 characters! (And I’m not talking about OMG, LOL, UCMPLTME.)