For Impact


It’s All About the Headlines!

For Impact Ideas | | Tom Suddes

There is so much good stuff from Carmine Gallo’s Presentation Secrets of Steve Jobs. Here’s a nugget. Creating your Headline, your one-sentence Vision Statement, your simple Message, is so ridiculously important, yet so infrequently delivered.

At Macworld, 2007, Steve Jobs, lead off with this: “Today Apple reinvents the phone.”

How’s that for an attention grabber?

Or, how about: “MacBook Air. The world’s thinnest notebook.” Or, “1,000 songs in your pocket.”

Gallo talks about these ‘HEADLINES’ as memorable because they met three criteria:

• Concise
• Specific
• Personal Benefit


*For what it’s worth, this may be the only value of Twitter. It forces you to create a ‘Message‘ in less than 140 characters! (And I’m not talking about OMG, LOL, UCMPLTME.)