For Impact


Think Different (Change the World)

For Impact Ideas | | Tom Suddes

More great stuff from Presentation Secrets of Steve Jobs.

Los Angeles ad agency TBWA/Chiat/Day created an Apple television and print advertising campaign that turned into one of the most famous campaigns in corporate history. “Think Different” debuted on September 28, 1997, and became an instant classic. As black-and-white images of famous iconoclasts filled the screen (Albert Einstein, Martin Luther King, Richard Branson, John Lennon, Amelia Earhart, Muhammad Ali, Lucille Ball, Bob Dylan, and others), actor Richard Dreyfuss voiced the narration:

Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square hole. They’re not fond of rules. And they have no respect for status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as crazy ones, we see genius. Because the people who are crazy enough to think they change the world are the ones who do.

This could be re-titled AN ODE TO ENTREPRENEURS. Definitely captures my own thinking on ‘How to Change the World’.