This is one of my favorite ‘soap box’ platforms. As a gardener and faux-farmer, I know ‘cultivation’ is when you spread manure on plants!
Think about it from the other side for a second. No one wants to be CULTIVATED.
They either get your Message and Impact or they don’t. They want to support your Cause and your Case or they don’t. Your Qualified Prospects/Investors truly do want to help, but they don’t want to have a multitude of meetings before they’re even told what it is that you actually WANT from them.
Many of you are waiting for the ‘perfect time’ to make your ‘BIG’ request. The ‘perfect time’ to MAXIMIZE a RELATIONSHIP is always NOW… AT THIS GIVEN MOMENT!
MAXIMIZING RELATIONSHIPS could be an invitation to join a Leadership Group, President’s Circle, Impact Circle, etc. It could be Presenting an Opportunity to Leave a Legacy Gift. Or, it may be ‘THE’ moment … for ‘THE’ Gift … that truly TRANSFORMS your organization.
Remember: You’re in SALES. Get over it. Go ‘sell’ your Vision, your Ideas, your Priorities, Projects and Programs. Now.