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Daily Nuggets: A For Impact Blog

Nike Mission


“TO BRING INNOVATION AND INSPIRATION TO EVERY ATHLETE IN THE WORLD!”

WOW!

Mark Parker, in a great cover story for FAST COMPANY magazine (September), says this is his new Mission Statement. Compare it to the previous one. “To be the #1 sports and fitness company in the world.” Ugh!

3 Simple Things:

INNOVATION AND INSPIRATION… TO EVERY ATHLETE… IN THE WORLD!

You’ve probably read or heard my soapbox ranting on No More MISSION STATEMENTS!

Parker/Nike’s INNOVATION and INSPIRATION is a great VISION STATEMENT. It’s a MESSAGE. It’s got PURPOSE. It can MOTIVATE and INSPIRE not just athletes, but the 33,000 employees!

I love it.