Why do we define ourselves in the negative? It makes no sense.
Does your organization exist to not make any money?
Or, does it exist to save lives, change lives and impact lives?
Anyone who has barely even touched the surface of our For Impact thinking knows that right under our Controlling Insight of IMPACT drives INCOME (not the other way around) is the idea that this is NOT about not-for-profit, 501c3, tax-exempt, charity, etc.
We are the only industry/sector which defines itself in the NEGATIVE! (It is the equivalent of Starbucks calling themselves a ‘Not-tea’ company or Southwest saying “We’re in the ‘not-train’ business.”)
Stop defining yourself by what you’re not.
Start defining yourself by what you are for: IMPACT.
This shift is about attitude. It’s about your purpose (the WHY). It’s about re-thinking an entire sector (or two).
In 1950, Earl Nightingale wrote The Strangest Secret. The secret (common to many beliefs, all sectors, and all definitions of success): We become what we think about.
We’ve been sharing this message for the last 15 years and living it for longer than that. The past few years has given rise to an incredible conversation around this VOCABULARY and CHANGE.
Tin Cups or Begging.
Not-for-profit OR for-profit.
An organization that is Changing the World.
Selling your Vision.
Note: Here is some great thinking from Peter Drucker:
No ‘some’ orgs… need to ‘tweak’… some ‘things.’ What if you abandoned: