Nick did a terrific role play at Training Camp last week using the ‘LCB OPPORTUNITY (CLOSE)’.
That’s when we do LEADERSHIP CONSENSUS BUILDING… right there on the visit!
Nick did a wonderful job of bringing a ‘Community Bank’ in as a TRUE/REAL STRATEGIC PARTNER!
There was a YMCA Executive Director in attendance. It struck me that groups like the YMCA and YWCA (and many other For Impact orgs) can make incredible use of this word STRATEGIC PARTNER .
It’s more than a “BIG GIFT “. It’s about a REAL… STRATEGIC… PARTNERSHIP… with a REAL… STRATEGIC… RETURN!
Think about it. You’re the YMCA. You already have “CORPORATE MEMBERSHIPS”. A company pays to “join” the Y and position it as an “Employee Benefit” .
Take that a huge step forward. (THINK BIG.)
WHAT IF… a corporation became a REAL STRATEGIC PARTNER???
They made a HUGE INVESTMENT… with a HUGE RETURN. The Y provided the BENEFITS OF MEMBERSHIP… as part of their Strategic Partnership! The Y sent health professionals and trainers to the company!
The corporation as STRATEGIC PARTNER would treat this as an INVESTMENT… IN THE COMMUNITY! IN THEIR EMPLOYEES’ HEALTH! And, in their BOTTOM LINE!!!
This is not just about YMCA’s. It’s about ALL For Impact Organizations that can think differently and think big about the potential of STRATEGIC (COMMMUNITY) PARTNERSHIPS.