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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Senator Brown: Authenticity


Set your politics aside. Most of the pundits agreed that one of the keys for his victory was his AUTHENTICITY. ‘Tell it like it is – drive an old pick-up truck – get out in the streets with the common man/woman.’

In our FRAMEWORK for the Presentation… that word AUTHENTICITY is in gold and it hangs above the triangle of DISCOVERY – SHARE THE STORY – PRESENT THE OPPORTUNITY.

Presentation Flow Card_Page_2

As I told the group in Ireland last week, ‘AUTHENTICITY’ is the magic elixir/secret sauce of great presentations.

You cannot mess up a visit or presentation as long as you are AUTHENTIC.