For Impact


Senator Brown: Authenticity

For Impact Ideas | | Tom Suddes

Set your politics aside. Most of the pundits agreed that one of the keys for his victory was his AUTHENTICITY. ‘Tell it like it is – drive an old pick-up truck – get out in the streets with the common man/woman.’

In our FRAMEWORK for the Presentation… that word AUTHENTICITY is in gold and it hangs above the triangle of DISCOVERY – SHARE THE STORY – PRESENT THE OPPORTUNITY.

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As I told the group in Ireland last week, ‘AUTHENTICITY’ is the magic elixir/secret sauce of great presentations.

You cannot mess up a visit or presentation as long as you are AUTHENTIC.