I was reading a commentary by E. J. Dion titled the The Pope’s New Path is Hard to Ignore.
‘Religion’ aside, I find it really fascinating that the new Pope has changed the entire conversation of the Church by re-focusing on the ‘good‘ that it can do with the poor, the underserved, youth, etc. … rather than on issues related to abortion, gay marriage, etc.
As Dion points out, “(The Pope) has not altered Church doctrine, but his shifting emphasis has been breathtaking.”
Think about what this means as you decide what STORY you are telling or what MESSAGE you are framing.
Shift your emphasis for greater results.