I came across a brilliant thinker, Simon Sinek, who has a great book, Start With Why, a powerful Ted Video (18 minutes), and an amazing story around the power of ‘WHY’.
Essence of his message:
People don’t buy what you do… they buy why you do it.
He calls it the ‘GOLDEN CIRCLE’.
Mediocre organizations and leaders always sell ‘outside-in‘… talking about WHAT, then HOW (features, benefits).. never even getting to the WHY.
Great leaders sell ‘inside-out‘… leading with the WHY.
Sinek’s ‘Golden Circle’ is our ALTITUDE FRAMEWORK… with research!
And, it’s a perfect reinforcement of the FOCUS of our ENGAGEMENT TOOL.
I urge you to take 18 minutes out of your day/life and watch the video. I believe it will influence the entire way you sell, Share your Story and Present the Opportunity.
