STOP FUNDRAISING.
STOP talking, thinking, acting as a fundraiser, focused on fundraising. And don’t even go there with its cutesy cousin, ‘friendraising’. (See No More Cultivation.)
“Mama don’t let your babies grow up to be… fundraisers.”
She’d rather see you be a cowboy. Fundraising has a reputation slightly south of used car sales. Why even go there?
START SELLING YOUR IMPACT!
Remember, the big epiphany goes like this:
IMPACT DRIVES INCOME … Not the other way around.
The SIZE & SCOPE of your IMPACT
DETERMINES
the SIZE & SCOPE of your INCOME.
Don’t be normal. Define your purpose. Get a plan. Do it with enthusIASM. (I Am Sold Myself.)
