Stop Trying to Get an Appointment
I cannot begin to count the number of times we have been told/asked “This is all great, but… we can’t get an appointment. They won’t see us. How do we get in the door?”
Our first response is always the same: “Stop trying to get an ‘APPOINTMENT’!”
The word ‘appointment’ itself is a problem. It conjures up visions of doctors! Worse, dentists!
Think about the idea of a VISIT. This is not just semantic gymnastics. It’s a mind-set. A VISIT implies friendship, conversation, mutual desire to be together and much more.
You can read this in a melodramatic tone:
Stop trying to get APPOINTMENTS… with DONORS… to ASK THEM FOR MONEY!
A simple vocabulary change creates an entirely different dynamic.
Get a VISIT… with a POTENTIAL INVESTOR… to PRESENT THE OPPORTUNITY!