For Impact


Storyboards Are the Currency of the Building

For Impact Ideas | | Tom Suddes

Oren Jacob, former Chief Technology Officer at Pixar, shared this thought in Fastco Design (Fast Company): 5 Secrets to Pixar’s Success.

He talked about pitching the idea for a new software platform to the heads of studio, including Steve Jobs. He chose to explain his ‘argument’ with ‘hand sketches‘ – 50 pages of them to be exact! Why? Because “storyboards are the currency of the building”!

The idea of storyboards is very powerful in this day of information overload. Think about storyboards when you are looking to visualize your story! This applies to napkins, engagement tools, sketches and much more.