For Impact


The Kony 2012 ‘Controversy’

For Impact Ideas | | Tom Suddes

A lot of amazing stuff has happened with our friends at Invisible Children. The Kony 2012 video has reached over 76 million views… and also created some ‘controversy’.

One of the best things I’ve read on this is from Dan Pallotta, author of UNCHARITABLE: How Restraints on Nonprofits Undermine Their Potential.

I really like Pallota’s thoughts in the book and his response to this supposed ‘controversy’. Read it here.

Dan makes some really compelling points about “paying lip service to the need to raise a new generation of socially conscious young people”. He offers four really compelling reasons to LOVE what Invisible Children is doing.

Note: For all the For Impact Organizations (aka Not-For-Profits who actually have a strong Mission, Message and Impact), note the comments regarding the criticism on how the money is being spent!