I came across some great stuff about Apple’s 1997 THINK DIFFERENT campaign. (Many of the young Social Entrepreneurs we work with were in grade school… and may not remember this!)
It was one of the most effective slogans, commercials and print advertisements.
I found 3 versions.
- Here’s the short version.
- “Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
- These are the people we love to work with… crazy enough to think they can change the world!
- Here’s the full version in a pdf format that you can print and post.
- And, if you’re really into this… here’s the original version, which includes a line that works for us at For Impact as well: “We make tools for these kinds of people.”