For Impact


To What End?

For Impact Ideas | | Tom Suddes

What’s with superwoman (literally) on Friday? She is running a very fast growing ‘marketing’ company. Running a household with two teenagers. Engaged in a community. And serving on the Board of a local college.

As we were reviewing the draft of the Engagement Tool for the college… she asked a very simple question (re: the Blue Box Message and the 3 Storylines).


Her point was easy to get and easy to accept. ‘WHY’ were we talking about that particular topic of those particular words? “TO WHAT END?”

A really great reminder that we can spend a lot of time with these Engagement Tools and worrying about our words and themes and our stories… and forgetting to ask that very simple question: