A quick follow-up on Nick’s post regarding our commitment to STORY … TALENT … and SALES.
For some reason, this topic is covered by Harvard Business Review. Just seemed to be more powerful than TMZ or the New York Post.
WHY YOUR BRAIN LOVES GOOD STORYTELLING should give you all the ‘backup’ you need to commit time and focus to your STORY.
Filled with words like oxytocin, neurobiology and transcendent purpose … Paul J. Zak also talks about James Bond, Joseph Campbell and Spartan 300. Here’s one great line: BEGIN EVERY PRESENTATION WITH COMPELLING, HUMAN-SKILL STORY.
Note: I’m extremely proud of how we are able to help organizations and people TELL THEIR STORY. We’ve learned, after 30+ years, how important that STORY is to SALES and FUNDING.
SHARE THE STORY — PRESENT THE OPPORTUNITY — FUND THE VISION.