Salesman #1: “10,000 natives. Stop. Situation hopeless! Stop. No one wears shoes. Stop.”
Salesman #2: “10,000 natives. Stop. Glorious Opportunity! Stop. No one here wears shoes! Stop.”
Question, which of these two stories is true? Answer, both.
The point? You have control over the story. You have the power to choose your story.
Further, as a leader, if you don’t choose the best possible story, then who will?