For Impact


9:1 Change or Die

On Change!, Story | | Tom Suddes

Given real choices in matters of LIFE or DEATH, scientifically studied odds are 9 to 1 AGAINST CHANGE!

Alan Deutschman expanded a provocative Fast Company cover story (May 2005) into a full-length book called, Change Or Die.

Deutschman’s conclusion from his two-year project:

90% of patients with severe heart disease fail to CHANGE their own lifestyles … even after their doctor tells them that they’re in a ‘CHANGE or DIE’ situation!”

600,000 people have bypasses every year and 1.3 million heart patients have angioplasties, all at a total cost of around $30 Billion. These procedures are temporary and rarely prevent future attacks or prolong life. However, the patient could avoid the return of pain and the need to repeat the surgery by switching to a healthier lifestyle.

However, after two years, 90% of these patients have not changed their lifestyle!

The Health Care industry consumes over $3 Trillion a year in the U.S. alone. (20% of our Gross Domestic Product.) 80% of our health care budget is consumed by five behavioral issues … too much smoking, drinking, eating and stress, and not enough exercise.

This is not about the debates, discourse, disagreement on a Health Care Plan. The fact is that…

We know the cause of these health problems.
We know the solutions.
Yet, people won’t, don’t CHANGE.

* THIS CHANGE is not always about ‘life or death’. Studies have found that six weeks into the New Year, 80% of people had already broken their New Year resolutions (or can’t even remember them anymore)!

A National Institute for Health study found that 97% of people who lose weight end up gaining it all back within five years!