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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

97% of the funds come from 3% of the prospects


We’ve worked with some 5000 organizations over the past 25+ years — if you include the thousands that have attended Boot Camps and signature trainings. We see that 97% of the funds for any organization come from just 3% of that organization’s ‘family’.

I believe this number would be closer to 99:1 but so many organizations spend their time, energy and effort focusing (disproportionately) on the 97% that make up only 3% of the funds.

Where are you spending your time? Where can you get the most return-on-energy?

Sometimes people want to point me to organizations like NPR and Salvation Army — as if to challenge this point. One answer: Joan Kroc. She committed $200M and $1.5B to these organizations, respectively.