“In this day and age, people expect access all the time… not when the company (organization) wants to ‘sell’, but when the customer wants to ‘buy’.” (Which is 24/7… ‘always on‘.)
This comes from my friends Kelly and Nancy, who run one of the ‘hottest/coolest’ integrated marketing firms in the world.
Here’s Kelly’s visual:
The ‘On-Off’ Model reminds me of why Traditional Campaigns are so outdated, out moded, out everythinged.
Every organization should be looking at the ‘Always On‘ Model of TODAY | TOMORROW | FOREVER.[vs. the ‘Feasibility Study/Case Statement/Strategic Plan/Silent Phase/Public Phase/General Phase… Pause 3-5 Years… then Repeat’ Model!!!]