STOP FEASIBILITY STUDIES. Having watched hundreds (maybe even thousands) of nonprofits do feasibility studies, I still don’t get it! Internal...
STOP TRADITIONAL CAMPAIGNS. Having done 500+ ‘Campaigns’ over the last 35 years, we know that TRADITIONAL Campaigns are an outdated,...
The 24-Hour Rule We need to get out our follow-up emails/letters within 24 hours – no matter what. If we...
What is the absolute PERFECT PREDISPOSITION??? It’s bringing the Qualified Prospect or potential/current investor TO YOU!!! At Colleges and Universities...
You’ve seen our rant on “No More Special Events.” If not, we’ll summarize here: SPECIAL EVENTS ARE NOT ‘SPECIAL!’ They...
This little nugget is about predisposition – the goal of which is to set the stage for your visit, call or...
Getting a visit is both an ATTITUDE and a SKILL. There’s a ‘SYSTEM’ to it. Getting a visit is all...
The wealthiest names on your list are not necessarily the most qualified prospects. A truly qualified prospect for your organization...
