Memorable Experiences as Powerful Predisposition
You’ve seen our rant on “No More Special Events.” If not, we’ll summarize here: SPECIAL EVENTS ARE NOT ‘SPECIAL!’
They rarely generate income anywhere close to the corresponding staff and volunteer effort and time – Even though we’ve spent more that half the year selling tables, sponsoring golf holes or lining up silent auction items.
P.S. Not only do your volunteers and staff hate these Non-Special Events, so do all of the ‘INVITEES’ … who clearly don’t want to go to another ‘un-memorable, time-away-from their-family’ auction, gala, ‘fundraiser’!!!
Instead, MAKE EVERYTHING YOU DO A MEMORABLE EXPERIENCE!
A ‘MEMORABLE EXPERIENCE’ is about your Vision, your Message, your Impact.
Every ‘MEMORABLE EXPERIENCE’ is an incredible PREDISPOSITION OPPORTUNITY.
A MEMORABLE EXPERIENCE isn’t about the number of people in attendance, it’s about getting the best people in attendance. Instead of selling tables, think about getting the best 10 prospects you have in the room (preferably your room) and knock their socks off with the IMPACT.