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Daily Nuggets: A For Impact Blog

“As a Donor I want a Relationship”


Nancy M shared a wonderful talk given by a philanthropist and Chair of a local Campaign.

I thought you would enjoy these THOUGHTS from the talk.

  • A GOOD STORY!

“I also know firsthand what a donor experiences when being approached.

The very first thing I want to hear is a GOOD STORY. Why are you the one cause or organization I should give my time and money towards?

I hear lots of moving stories. Essentially I’m being asked to take a leap of faith that you are the most capable to make the dream come true.”

  • INVOLVEMENT!

“What are you going to do with the money?

How do you plan to pull if off?

How can I be INVOLVED to make it happen?”

  • STAFF THE VISION!

“If I am considering taking that leap, I look at the leadership and STAFF of the organization, which matters as much to me as the vision.”

  • INVESTING!

“You can have the greatest mission, the greatest story to tell, however, I am truly betting on INVESTING in the people who can carry it off.”

  • PEOPLE

“As a donor, who happens to be a woman, I want to be approached as the person I am. I know there is lots of data on people’s assets and giving histories.

All that is good, but never forget it is simply PEOPLE giving to PEOPLE.”

  • “CULTIVATION”

“I’m also directing in my dealings and do not appreciate transparent “CULTIVATION.” – In fact, I groan when I hear the word.” (TJS: YES!)

“It stands for being indirect and is mildly, to say the least, inauthentic.”

  • RELATIONSHIP!

“As a donor, I want the ask to be thoughtful – I know it’s coming so approach me having done your homework. I want a RELATIONSHIP, I don’t want to be objectified.”