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For Impact | The Suddes Group

Daily Nuggets: A For Impact Blog

Change Takes 18 Minutes and 18 Months


“Every organization is perfectly designed to get the results it’s getting.”

We redesign organizations and teams for results. Redesign is about CHANGE.

  • Change to the ORG: Vision, Mission, Message or Priorities
  • Change to the TEAM: Roles, Seats-on-Bus, Skills, Team
  • Change to the FUNDING APPROACH: Sales Process, Funding Model, etc

When in the midst of change, I’ve been sharing with leaders that change, for teams in particular, will take 18 Minutes and 18 Months…

There are things that teams will latch onto right away (think: 18 minutes). In the For Impact world these would be the Point of View, Vocabulary or some Nuggets. Teams will start to implement them ad hoc. Over time (think: 18 months) the team will come together around a cohesive system… the team will be working ‘as a machine‘.

I’ve been thinking about this a lot and seeing anecdotal support for the 18min / 18month rule in business and in the sports world.

It seems helpful for team communication and team development to be able to talk about immediate change and long-term change. “What can we choose to act upon in the next 18 minutes and what can we aim to work toward over the next 18 months?”