Last week I re-posted ‘stop being a not-for-profit‘. This week I want to re-post another one of the posts from the ‘way back’ (first composed in 1998 and revised several times since then).
Change Your Vocabulary
If you get the whole change in thinking from ‘not-for-profit’ to ‘for-impact’ then here are several other CHANGES to help you change the way you think. More than some ‘language game’ this is really important stuff — it represents a completely different attitude!
| Not-for-profit | FOR IMPACT |
| Charity | PURPOSE |
| Mission Statement | MESSAGE |
| Survival | VISION |
| Inform | INVOLVE |
| On the board | ‘ON BOARD’ |
| Competition | COLLABORATION |
| Donor (Donation) | INVESTOR (INVESTMENT) |
| “Warm fuzzies” | RETURN ON INVESTMENT |
| Transactions | RELATIONSHIPS |
| Ask for money | PRESENT THE OPPORTUNITY |
You can also download the PDF
