If you don’t ask, you don’t get.
People can’t GUESS what you need.
When we share this message people tend to process it in one of two ways:
Most of a room will see it for clarity and simplicity.
“Oh, it can be that simple.”
“Now that I think about it, that $25,000 we received was because we asked for $25,000.”
A second part of the room will see it as slightly aggressive.
For the second group, I would offer this reframe. Don’t think about this as ‘asking aggressively,’ think about engaging your prospect around your impact in such a compelling way that she asks, “How can I help?”
This CAN happen on a first visit.
(Or, at a minimum, you should aim to make it happen by a second visit. Read: People Cultivate Because They Can’t Communicate)
And if you’re asked that question, you need to have a clear answer! That answer needs to be more than a superficial next move. It needs to address exactly what it will take to make the impact happen (in terms of resources, connections, or funding).